July brought an incredible wave of creativity and fun social media posts from countless blood centers. From UGC to trending reels, these social media posts have not only inspired our team but also motivated communities to roll up their sleeves and donate blood.

Recruiting donors is both an art and a science. As someone who focuses on blood donor recruitment, you know the importance of every pint collected—each one can save multiple lives! But what motivates someone to roll up their sleeve and donate? Among various strategies, one effective strategy is the use of well-crafted and timed text messages.

Online reviews hold significant sway over a dental practice's (or really any consumer-based business, for that matter) reputation and success. Positive reviews can bring new patients through your doors, while negative ones can deter potential clients and harm your brand. For dentists, understanding how to effectively handle negative online reviews is crucial to maintaining a positive online presence and ensuring long-term success.

With the rise of digital technology, traditional methods of senior care education and outreach are being challenged by online approaches. One such approach gaining significant traction is hosting virtual events. But how does this compare to the tried-and-true method of traditional in-person seminars?

The AI revolution is upon us. And with so many AI-powered tools hitting the market, including our own Betty Blood conversational AI bot, you may be wondering how you can harness the power of AI to drive more donations at your blood center. 

Are you a new dentist, a new owner, or just looking to build up your existing patient base?  Wondering how to reach more potential patients without breaking your marketing budget? 

Senior living communities provide a vital service, offering care and companionship for elderly individuals while giving their families peace of mind. However, the decision to move into a senior living community is a significant one for themselves or a family member, and effective marketing is crucial to show potential residents why your facility is the best for them.

Holy moly, can you believe we’re already halfway through the year?! It’s that time again to share our favorite blood donor recruitment posts from social media. We hope this post gives you and your team some inspiration for social media content for your blood center.

When it comes to dental care marketing, recruiting new patients is a constant challenge. For years, many practices have relied on traditional marketing methods such as print ads, direct mail, and word-of-mouth referrals. While these tactics have their place, an exclusive focus on them can limit a practice's reach and growth.

Fostering a sense of community and belonging among elderly care patients and their families has become increasingly important with digital means of communicating becoming more prominent. Social media is a powerful tool for creating and nurturing these connections, enhancing the overall well-being of seniors and their loved ones.

It's crucial for blood centers to stay ahead of the technological curve. One way to achieve this is by utilizing the power of artificial intelligence (AI) to foster lasting relationships with donors. This blog post takes a deeper look into how transformative AI can be in donor retention and offers actionable strategies for blood centers to leverage the technology effectively.

The visual content we encounter shapes our perceptions, decisions, and, ultimately, our trust. For families considering senior living options, this trust is crucial. When marketing elderly care services, using authentic, high-quality visual content can make a significant difference in connecting with your audience.

Blood donation is a critical component of healthcare, and recruiting donors effectively is essential for maintaining blood on the shelves. We still believe voice/phone calls have a place in blood donor recruitment, when used properly and combined with other outreach methods.

In recent years, the field of artificial intelligence (AI) has made significant strides, particularly in the when it comes to language processing and generative AI. From virtual assistants like Siri and Alexa to sophisticated chatbots providing customer service and now Incept Health’s Betty Blood™, AI's capability to interact with humans through natural language has revolutionized the way we communicate with blood donors.

Recruiting new residents for senior living communities requires innovative and personalized marketing strategies that resonate with both potential residents and their families. While traditional marketing approaches have their place, standing out in a competitive market means embracing fresh ideas that showcase the unique benefits and welcoming environment of your community.