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Betty is changing the recruitment game. Listen for yourself.

Betty is changing donor recruitment! She excels at making appointment reminder calls, answering the most common questions donors have and making sure they know important information prior to their appointment, resulting in increased show rates! Betty can also make recruitment calls, optimizing time of day calling to increase answer rate, confirming if a donor is interested in donating, and seamlessly transferring them to a scheduling specialist.

Incept Health’s Advanced Conversational AI Voice Agent

Reminder Calls

Proactively call blood donors before their scheduled donation appointment to provide a friendly reminder. Betty has increased show rates, provided cost savings, and improved consistency for blood centers.

Superlapsed Calling

Re-engaging these hard-to-reach donors who haven’t donated blood in 4+ years is time consuming. Betty encourages them to return and give blood again and only connects donors to a human when it’s time to schedule, allowing live agents to focus time where they’re needed most.

‘Thank You’ Calls

After a superlapsed donor schedules an appointment, Betty Blood calls to thank them—reinforcing their decision to donate, leading to increased donations.